Just as the best football shirt designs are both immediately recognisable and memorable around the world, so each of the clubs taking part in ‘the beautiful race’ need to have car liveries that create immediate impact – to both the fans and sponsors.
Recognised as a master of this particular art, Ian Hutchinson has been appointed by Superleague Formula to undertake the design of all 20 participating teams’ liveries.
A leading motor sport livery designer, Hutchinson was responsible for the famous green livery of Michael Schumacher’s Jordan in 1991, as well as for Benetton and Renault in F1 and, more recently, in A1GP.
Ian’s track record, knowledge and experience will now come into play for SF: “I am thrilled to be involved with such a major design challenge,” says Ian Hutchinson. “While each team has its own identity, it is not a case of reinventing the wheel, but about applying techniques that create visually pleasing liveries that have mass impact for the sponsors.”
We’ll be publishing images of the new liveries soon…